Search Engine Optimization Service Levels

We find that there is a great deal of confusion among the general public as to exactly what natural search engine optimization is. We hope the following summary will demystify the subject and help you to choose the services that best fit your business goals.

The level of optimization that is right for you depends on how aggressively you want to pursue search engine traffic.

We use only ethical practices for all levels of SEO from minimal to radically competitive.

1. Essential SEO

No amount of search engine optimization will benefit you if there are fundamental obstacles that are preventing search engines from indexing your website. Therefore the first step of any SEO effort is to determine if there are any such obstacles and remove them:

Replace frames with a page structure that is compatible with search engines
Replace complex dynamic urls with simpler ones or even plain html (if practical)
Eliminate any "black hat" SEO elements from your website that could get you banned by search engines
For a Flash-only site, your ability to rank high in searches is extremely limited. You may want to build your site primarily in HTML and just have Flash elements to provide excitement and appeal.
Remove any "road blocks" to indexing such as Flash-only link paths to HTML content (search engine robots cannot follow Flash links).

2. Minimal SEO

In addition to Essential SEO, we use selected keywords for optimization of:

<title> tag
META keywords and description
ALT tags for images

We do NOT recommend that you have us do Minimal SEO without doing keyword research. Therefore you should consider Competitive SEO as the minimal level for effective SEO results.

3. Competitive SEO

We conduct an analysis of your competition and perform exhaustive keyword research to determine the most effective keywords to optimize on your website. This needs to be done prior to performing Minimal SEO

We may need to modify your existing content to optimize your carefully chosen keywords:

Achieve optimal keyword density on each page
Place highly targeted content at top of each page
Optimize headings

Most importantly, we will help you to plan and build new content. Aside from incoming links, this is the most effective way to constantly improve your search engine rankings.

4. Aggressively Competitive SEO

In addition to the above, we modify the website architecture (linking structure) to synergize the relationship of topic-related pages. (This makes a huge difference)

If you are having a brand new website built from scratch, Aggressively Competitive SEO will be far less costly because it will not be necessary to rework existing architecture. We build Aggressively Competitive SEO structure into all of the new websites we develop.

5. Radically Competitive SEO

In addition to the above, we modify the html markup of pages so that the optimized keyword-rich content is the very first thing search engines see when they spider the page. Your page's design and visual layout remains the same in most cases, but its internal structure is radically optimized. This arrangement of html fine-tunes your control of important keywords by allowing you to clarify the relevance of your content to the search engine spider for the terms you have optimized.

Serendipitously, this approach can also make your website beautifully accessible to text-reading browsers such as those on small hand held devices that access the Internet.