Search Engine Optimization Services

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ROI-SEO offers a full range of search engine optimization services and many choices to fit every need. Our services are detailed here. You can choose various levels of service depending on your requirements and budget.

SEO Audit

The first step of any SEO project is to find out what you've got and what you need. ROI-SEO experts will analyze your web site to determine its current level of optimization and make recommendations for improving its visibility according to your budget and requirements.

Competitive Analysis and Strategy Development

We will perform a competitive analysis to find out why your top competitors are getting higher rankings than you for the keywords you've selected. We will determine exactly what techniques and strategies they are using that gets them top-ten positions. Based on this research we will provide written specifications of the exact on-page and off-page optimization improvements required to achieve high rankings for these important keywords.

On-page factors

Part of the strategy for achieving high rankings involves "on-page" factors. These factors include title text, headings, page structure, site structure, internal linking strategies and others, but the biggest on-page factor for current search engine algorithms is body text. Quality content is king.

Off-page factors

"Off-page" factors refer primarily to links coming in to your site from external sites, commonly known as "link popularity". Your outgoing links to other sites are a lesser concern. Link popularity is one of the key factors used by the top search engines to rank web sites. Pro-active improvement of link popularity is therefore a common strategy for achieving higher rankings.

Link popularity enhancement is currently an area subject to much potential abuse. Using unethical techniques can lead to delisting by the search engines. Using artificial means such as reciprocal links will not get you delisted, but if your primary link popularity consists of two-way (reciprocal) links, it will count for very little. For this reason we no longer recommend spending time or money on reciprocal link campaigns. What you want is one-way incoming links from high-quality industry-specific sites. The most effective strategies for obtaining such links vary depending on the industry and the sites. Your best opportunities will come from personal relationships you currently have with industry leaders. We can suggest additional tactics for you to consider.

Keyword Research

We analyze your business, your target market and your competition to identify the best keyword "opportunity areas" for your website. We will then perform extensive deep keyword research within these areas to identify the specific keyword phrases that will provide the best ROI for your business when optimized for natural search engine traffic. Based on the search frequency and competition for each keyword, we will make recommendations about which ones to focus on. The final selection of keywords will, of course, be up to you.

Content Audit

One of the saddest situations we see is when a website is well optimized for traffic and receives a large number of visitors...but fails to turn those visitors into buyers. We can perform an assessment of your website's current ability to "convert" visitors to customers and recommend changes to improve your site's conversion rate.

Content Optimization

We will take the time to fully understand your product or service, your company, your competitors and your target market and learn the language your potential customers think in. One of the biggest mistakes website owners make is to use industry jargon instead of the words that make sense to their customers. For example, the airline industry's term is "lower fares" but customers are more likely to think "cheap flights". Effective content focuses on your customer's felt needs and presents a clear call to action.

SEO Implementation

Search engines deliver high rankings to sites that provide the quality content most relevant to the search being performed. The most compelling and enduring improvement that can be made to any web site is to insure that there is ample properly structured and relevant content for the keywords being targeted. That is why the most powerful strategy we can recommend is to constantly add new high-quality content to your website.

Based on knowledge and recommendations that emerge from competitive analysis, keyword analysis and content audit, your website may require changes to its architectural structure and linking structure as well as to its content and meta tags. Whatever is required, we have the expertise and technical skill to handle your website modifications efficiently and cost-effectively.

If off-site factors are part of your SEO requirements, we can offer high-end article writing by professional copywriters that you can use to "barter" for top-quality incoming links and/or we can refer you to high-integrity partner firms who can handle submissions to directories and other such standard, ethical link-building measures.

Ongoing Maintenance and Web Analytics

The best way to guarantee that your search engine optimization is effective is to measure the results. If you have us do ongoing maintenance of your search engine rankings we will implement Web Analytics to complement whatever traffic reports you already have so that you can find out exactly what your visitors are doing on your site.

Web Analytics

It is actually quite fun to "spy" on visitors and observe their behavior. You will feel a smug satisfaction when you recognize the people who arrive, go straight to your contact page, fail to submit your form and leave. These are the nice folks who are trying to harvest your email address so that they can put you on their spam list! You will learn what search terms are attracting the most "harvester" types and adjust your strategy accordingly!

Most importantly, you will recognize the behavior of the people who immediately or eventually become customers and learn which search terms attract those types.

You will learn which pages never get visited and which ones always do, and how long people spend at each page. This information will tell you where to focus your ongoing maintenance strategies. You will learn what works and what doesn't.

Maintenance Services

The specific SEO maintenance services we recommend will be informed by the actual performance of your website and the ROI you are getting on specific keywords. In addition, we will use visitor behavior to learn which pages are keeping people's interest and which are not. Our goal will be to constantly improve your website's ability to bring in new customers and new business.

We will keep you regularly informed on your website's performance and make recommendations of the ongoing improvements that we (or your internal staff) can undertake to make it more effective and profitable.

Strategy

What can we do for you?