SEO Articles

SEO Tough Love

An "intervention" for people who are clinging to hopelessly unrealistic illusions about search engine traffic--and getting fleeced by greedy SEO companies because of their ignorance.

Why Content is the Key to Search Engine Traffic

What people are really searching for + how search engines stay in business = why Content is King.

How To Choose Keywords For SEO

If you want to understand how to choose which keywords to optimize, it will make the most sense if you think of it as buying them since the primary consideration is ROI (return on investment)!

Crafting Content for SEO

How to make the search engines love your pages!

The Uncertainty of SEO Results

How much faith should you have in vague promises that SEO will pay off for you?

Design for Targeted Traffic

How to leverage the synergy of "trigger words."

Google Descriptions

How do you get someone to choose your site out of a list of other sites returned by a search engine?

Link Popularity

Is Google running a contest to see who can be the most single-mindedly dogged about begging for links?